Global Christmas tree market has been disrupted by e-commerce in the recent decades. Most consumers now have the freedom and abundant choices of Christmas tree styles and tree sizes available everywhere, many consumers are buying only what they want and what they like, according to their personalization.

More and more customers nowadays want to choose their right tree for themselves. They do not want to be limited in the tree sizes or styles. They want to make informed decisions and to keep their options open as long as possible. Price is no longer the only deciding factor to buy a Christmas tree.

The pursuit of personalization has transformed traditional big-head Christmas tree lineups into the long-tail ones, where consumers demand a wide variety of tree sizes and styles for their selection. Many consumers also want to express themselves with their own values, identity, lifestyles, and sustainability.

Successful retailers, both online and offline, who are able to offer consumers more tree styles and tree sizes, are enjoying higher profits and selling a lot more quantities with an innovative business model. Traditional retailers who are still just offering consumers with limited tree SKUs, are mostly doing poorly in the recent years.

That is why Amazon.com has expanded its Christmas tree listings from hundreds of SKUs to hundreds of thousands of different trees. Walmart has also expanded its tree program from 16 SKUs to 52 SKUs offline, and from 37 SKUs to tens of thousands of tree SKUs on Walmart.com now.

In order to help our international channel partners taking the new opportunity of this retail disruption, Oncor is offering all our new channel partners a lot more different tree styles and sizes, without minimum order quantity requirement. Our wholesale and retail partners can order just 1 tree of any size or style for market testing.

For full container FOB orders, our channel partners do not need to order full container load, we will offer many free trees, in various sizes and styles, free of charge, to fill up the remaining empty container spaces, for testing unexplored niche market.

Oncor is a unique 100% OBM Christmas tree manufacturer that produces trees non-stop every month, with standard Oncor boxes and labels, to store in our warehouses for 100% on time delivery to tens of million eco-friendly consumers and responsible buyers, through our international wholesale and retail channel partners.

( For all import inquiries, please email to: info@oncor.hk )